Posts Tagged 'marketing'

Ask me no questions: why focus groups get it wrong

Six people walk into a room. You invite them to sit down, offer them tea and coffee and biscuits. You show them your lovely new brand identity, and ask what they think. Everyone stares at their mugs. Paul, who’s going

Ask me no questions: why focus groups get it wrong

Six people walk into a room. You invite them to sit down, offer them tea and coffee and biscuits. You show them your lovely new brand identity, and ask what they think. Everyone stares at their mugs. Paul, who’s going

The Legacy List

Working at Conran Singh, I developed a communications strategy for The Legacy List, the charity entrusted with turning the Queen Elizabeth Olympic Park into a thriving community resource. This involved identifying key stakeholders and suggesting creative ways to engage them. The

The Legacy List

Working at Conran Singh, I developed a communications strategy for The Legacy List, the charity entrusted with turning the Queen Elizabeth Olympic Park into a thriving community resource. This involved identifying key stakeholders and suggesting creative ways to engage them. The