Posts Tagged 'focus groups'

Ask me no questions: why focus groups get it wrong

Six people walk into a room. You invite them to sit down, offer them tea and coffee and biscuits. You show them your lovely new brand identity, and ask what they think. Everyone stares at their mugs. Paul, who’s going

Ask me no questions: why focus groups get it wrong

Six people walk into a room. You invite them to sit down, offer them tea and coffee and biscuits. You show them your lovely new brand identity, and ask what they think. Everyone stares at their mugs. Paul, who’s going