Posts Tagged 'copywriting'

How the sausage gets made

I wrote a piece for Creative Review, on how creative agencies can make themselves more creative using SCIENCE. It features a marvellous illustration of a sausage. You can read it here.

How the sausage gets made

I wrote a piece for Creative Review, on how creative agencies can make themselves more creative using SCIENCE. It features a marvellous illustration of a sausage. You can read it here.

Accentuate the negative

This piece was written for the Reed Words blog. ‘Stay positive.’ It’s a common refrain – and one that copywriters, in particular, are familiar with. ‘Love the work. We’ve just taken out the “no” and the “but”s. We don’t like to say

Accentuate the negative

This piece was written for the Reed Words blog. ‘Stay positive.’ It’s a common refrain – and one that copywriters, in particular, are familiar with. ‘Love the work. We’ve just taken out the “no” and the “but”s. We don’t like to say

Conran

The name Conran is synonymous with design. From 2012 to early 2014, I worked as Conran’s in-house marketing and communications managers and copywriter, with clients ranging from Diageo to M&S to Almacantar. I set up the We are Conran blog, which gave a sometimes-monolithic

Conran

The name Conran is synonymous with design. From 2012 to early 2014, I worked as Conran’s in-house marketing and communications managers and copywriter, with clients ranging from Diageo to M&S to Almacantar. I set up the We are Conran blog, which gave a sometimes-monolithic

Loop

Loop is a home energy monitoring device with a fun, friendly user interface. I was the copywriter on Loop’s design team. Our brief was to capture the imaginations of people other than bean counters and green crusaders: to make saving energy

Loop

Loop is a home energy monitoring device with a fun, friendly user interface. I was the copywriter on Loop’s design team. Our brief was to capture the imaginations of people other than bean counters and green crusaders: to make saving energy