Samuel Palin

How the sausage gets made

I wrote a piece for Creative Review, on how creative agencies can make themselves more creative using SCIENCE. It features a marvellous […]

Accentuate the negative

This piece was written for the Reed Words blog. ‘Stay positive.’ It’s a common refrain – and one that copywriters, in particular, […]

Project Pepper

Project Pepper was the name I gave to an idea for a children’s book, about an elephant who sneezes every […]

Once more with feeling

On poppies, moustaches, and the problem with powerful symbols. This is the time of year we come together to remember […]