My two-faced dog

I wrote about Waffle, my beautiful, two-faced dog, here.

My two-faced dog

I wrote about Waffle, my beautiful, two-faced dog, here.

How the sausage gets made

I wrote a piece for Creative Review, on how creative agencies can make themselves more creative using SCIENCE. It features a marvellous illustration of a sausage. You can read it here.

How the sausage gets made

I wrote a piece for Creative Review, on how creative agencies can make themselves more creative using SCIENCE. It features a marvellous illustration of a sausage. You can read it here.

Ask me no questions: why focus groups get it wrong

Six people walk into a room. You invite them to sit down, offer them tea and coffee and biscuits. You show them your lovely new brand identity, and ask what they think. Everyone stares at their mugs. Paul, who’s going

Ask me no questions: why focus groups get it wrong

Six people walk into a room. You invite them to sit down, offer them tea and coffee and biscuits. You show them your lovely new brand identity, and ask what they think. Everyone stares at their mugs. Paul, who’s going

Accentuate the negative

This piece was written for the Reed Words blog. ‘Stay positive.’ It’s a common refrain – and one that copywriters, in particular, are familiar with. ‘Love the work. We’ve just taken out the “no” and the “but”s. We don’t like to say

Accentuate the negative

This piece was written for the Reed Words blog. ‘Stay positive.’ It’s a common refrain – and one that copywriters, in particular, are familiar with. ‘Love the work. We’ve just taken out the “no” and the “but”s. We don’t like to say

The rule-breaker’s guide to grammar

This piece was written for the Reed Words blog. Steven Pinker was in town this week. He’s one of the world’s foremost psycholinguists: an expert in how humans use language, and in particular, how mewling babies become eloquent adults. While

The rule-breaker’s guide to grammar

This piece was written for the Reed Words blog. Steven Pinker was in town this week. He’s one of the world’s foremost psycholinguists: an expert in how humans use language, and in particular, how mewling babies become eloquent adults. While

Conran

The name Conran is synonymous with design. From 2012 to early 2014, I worked as Conran’s in-house marketing and communications managers and copywriter, with clients ranging from Diageo to M&S to Almacantar. I set up the We are Conran blog, which gave a sometimes-monolithic

Conran

The name Conran is synonymous with design. From 2012 to early 2014, I worked as Conran’s in-house marketing and communications managers and copywriter, with clients ranging from Diageo to M&S to Almacantar. I set up the We are Conran blog, which gave a sometimes-monolithic

Project Pepper

Project Pepper was the name I gave to an idea for a children’s book, about an elephant who sneezes every time she tries to suck water into her trunk. That book – now called Ethel’s Big Day – is still very

Project Pepper

Project Pepper was the name I gave to an idea for a children’s book, about an elephant who sneezes every time she tries to suck water into her trunk. That book – now called Ethel’s Big Day – is still very

Once more with feeling

On poppies, moustaches, and the problem with powerful symbols. This is the time of year we come together to remember – firstly the eminent folly of Catholicism, and then, a few days later, something more profound: the millions upon millions,

Once more with feeling

On poppies, moustaches, and the problem with powerful symbols. This is the time of year we come together to remember – firstly the eminent folly of Catholicism, and then, a few days later, something more profound: the millions upon millions,

M&S

Conran’s numerous collaborations with M&S included reimagining the M&S Home department, designing seasonal ranges of home products, and designing the M&S Bank card. I wrote copy for all of these, as well as press releases and posts for the M&S and

M&S

Conran’s numerous collaborations with M&S included reimagining the M&S Home department, designing seasonal ranges of home products, and designing the M&S Bank card. I wrote copy for all of these, as well as press releases and posts for the M&S and

Britain’s feckless chip-munchers

Or why laying into Jamie Oliver doesn’t butter any parnsips. There was a time when no one had a bad word to say about Jamie Oliver. After ‘Peak Jamie’, when he gurned at us from every TV and sauce pot

Britain’s feckless chip-munchers

Or why laying into Jamie Oliver doesn’t butter any parnsips. There was a time when no one had a bad word to say about Jamie Oliver. After ‘Peak Jamie’, when he gurned at us from every TV and sauce pot